Who we are

Discover premium sports study and professional development tours, designed to elevate careers and experiences in the USA, UK, and Europe.

Sport Advancement Tours is a groundbreaking partnership between SEDA Group and Initiative Sport and Events, offering exceptional international sports study and professional development tours. Launching in 2025, our tours cater to Australian sports professionals and students, combining premium learning experiences with unforgettable sports and cultural immersion.

SEDA Group, a leader in industry-based education, and Initiative Sport and Events, a major events operator with over 25 years of experience, have identified a gap in the market for high-quality educational and professional development tours. Our programs provide exclusive access to industry leaders, cutting-edge facilities, and insights into global best practices across the USA, UK, and Europe.

Each meticulously crafted tour includes interactive sessions, stadium tours, and live games, delivering value that enhances careers and builds expertise. Join us for the ultimate investment in your professional growth and passion for sport.